One of the best things about Nintendo was the Club Nintendo rewards program. You entered codes you received when you purchased the game, took a brief survey, earned points and redeemed for neat rewards: I earned a “real” Game & Watch, a giant 3DS Mii Maker card, some DSi Game & Watch games, and some great 3DS cases, not to mention the very cool calendars (which ended in 2014).
Because it was so awesome, Nintendo naturally decided to end the program as of this year. The new 3DS XL will NOT have a special code and the program will end in North America June 30. Games released after TODAY will NOT earn points.