So, WWE released their financials and they missed projections. Revenue was pretty high though thanks to subscribers to WWE Network.
I did see this little tidbit in their financials:
WWE® Reports Q3 2016 Results & Targets Record 2017 Adjusted OIBDA of $100 Million | Seeking Alpha
Revenues from Consumer Products decreased 4% to $21.6 million as higher online sales of merchandise at the Company’s e-commerce sites were more than offset by a reduction in licensing revenue. Licensing revenues decreased 22% to $9.0 million primarily due to a lower effective royalty rate for our franchise video game, WWE 2K16, and lower sales of our toy products. (As a reminder, the lower effective royalty rate derived from an increasing rate structure over the 2015 year as compared to a flat rate structure in 2016. For the full year, the Company expects the rate for 2016 will be comparable to the average rate for 2015.)
(Italics added by me for emphasis).
Well that is interesting.